Amnesty campaign shortlisted for communication awards0 31 Jul 17
We had fabulous news, from our lovely clients at Liverpool Community Health NHS Trust (LCH). Their communications team have been shortlisted for 4 awards, at the Public Sector Communications Awards this September.
Why are we so happy? Well, our Community Equipment Amnesty campaign, is one of the campaigns being shortlisted for 2 of the awards.
The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.
Kev decided upon an ‘line-up’ approach, featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!
After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.
The campaign has been shortlisted for the ‘Community Relations Campaign of the Year 2017’ and the ‘Local Community Initiative of the Year 2017’ at the Public Sector Communications Awards
Good Luck to LCH for all the awards you are nominated for!
For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust