Branding Workshop0 01 Mar 18
Sarah and I had a fab morning working with supported interns and job coaches to brand a scheme that supports young people with learning difficulties into work.
‘Nationally only 6% of young people with learning difficulties are in paid employment. Liverpool City Council are using a proven supported internship model that will result in over 60% of young people with learning difficulties accessing paid employment.’
Liverpool City Council has teamed up with Myerscough College, Sandfield Park Special School and Bankview High School, matching students with employers: The Marriot Hotel, Hilton Hotel and Glendale Liverpool – a grounds maintenance company. Students work a 4-day week and spend the final day in lessons to learn employability skills.
The Council asked Splinter to run the workshop as we specialise in working with children and young people and work as closely as possible with target audiences and clients when developing their brands. We all had a fun, creative and inspiring morning and returned to the studio with a ridiculous amount of fantastic ideas to develop.
Martin Wilby from Children and Young People’s Services said:
‘It was great to bring Splinter in to work directly with the young people. It is very important to us that the young people are helped to co-produce a brand that they identify with and have ownership of. The project is all about the young people unlocking their hidden talents. A lot of which were displayed in the designs and ideas that came from the session’.
We’re now waiting to receive the interns’ feedback on our interpretation of their designs…exciting!
To read more about the scheme please read the Liverpool Express article.