Category Archive: Blog

Kevin was recently asked to work on some musical infographics for the lovely BOP Consulting.

BOP was commissioned to analyse the scale of the music sector in Liverpool for Liverpool City Council and Culture Liverpool in order to develop a Liverpool City of Music strategy.

Liverpool has historically had a huge link to music, from the world famous Royal Liverpool Philharmonic Orchestra (which is one of the world’s oldest concert societies) to grassroots gigging in small venues, recording studios and spaces. With a famous dance music scene and underground techno movement, global acts performing at the Echo Arena and several high profile live music festivals in LIMF, Creamfields and Fusion attracting big name acts and thousands of visitors, the list is endless.

Within the strategy, BOP needed 4 infographics creating to illustrate:

  • Turnover of Liverpool’s core music economy
  • Economic contribution of the Royal Liverpool Philharmonic (2016/17)
  • Liverpool’s music economy at a glance
  • Employment in Liverpool’s core music sector

Kevin used muted colours and musical references such as leads to link sections, amps and instruments on a background with a subtle abstract nod to a graphic equalizer. This created interesting and clear infographics that perfectly illustrated the information.

For more information, have a look at the Culture Liverpool website :)

Branding Workshop

0 01 Mar 18

Sarah and I had a fab morning working with supported interns and job coaches to brand a scheme that supports young people with learning difficulties into work.

‘Nationally only 6% of young people with learning difficulties are in paid employment. Liverpool City Council are using a proven supported internship model that will result in over 60% of young people with learning difficulties accessing paid employment.’

Liverpool City Council has teamed up with Myerscough College, Sandfield Park Special School and Bankview High School, matching students with employers: The Marriot Hotel, Hilton Hotel and Glendale Liverpool – a grounds maintenance company. Students work a 4-day week and spend the final day in lessons to learn employability skills.

The Council asked Splinter to run the workshop as we specialise in working with children and young people and work as closely as possible with target audiences and clients when developing their brands. We all had a fun, creative and inspiring morning and returned to the studio with a ridiculous amount of fantastic ideas to develop.

Martin Wilby from Children and Young People’s Services said:

‘It was great to bring Splinter in to work directly with the young people. It is very important to us that the young people are helped to co-produce a brand that they identify with and have ownership of. The project is all about the young people unlocking their hidden talents. A lot of which were displayed in the designs and ideas that came from the session’.

We’re now waiting to receive the interns’ feedback on our interpretation of their designs…exciting!

To read more about the scheme please read the Liverpool Express article.

16 November 2017 was worldwide pressure ulcer reduction day. Every year over 700,000 people are affected by pressure ulcers (damage to the skin and underlying tissue). Treating pressure ulcers costs the NHS more than £3.8 million every year.

Mersey Care NHS Foundation Trust came together to deliver a pressure reduction roadshow an event delivered by District nurses, community matrons, podiatrists and student nurses from across region. Splinter Design designed T-shirts, stickers, selfie-frames and graphic boards (featuring feet and a bare bottom) to help Mersey Care with their roadshows.

The team of health professionals engaged with over 300 staff and shared educational resources and best practice for reducing the risk of pressure ulcers.

Splinter also produced the Sefton Pressure Ulcer Reminder (SPUR) wheel (the first of its kind in the UK!), which aims to help health professionals improve identification and management of pressure ulcers. The wheel was originally created on the back of a cereal box by a staff member!

Splinter worked around the clock liaising with Mersey Care and suppliers to ensure that all the materials required were produced and delivered on time and within budget.

For pressure ulcers campaign information contact: Mersey Care Communications on t: 0151 471 2336.

This year we were asked to refresh an existing flu campaign for Merseyside’s local NHS Trusts by our friends at Liverpool Community Health NHS Trust (LCH).

We designed a toolkit so NHS Trusts can easily pick and choose from assets including: posters, postcards, stickers and desktops, amongst other items. The Trusts then contact us with specific requirements so bespoke campaigns can be designed and rolled out consistently across the region.

This year’s campaign has been enhanced by new slogans provided by ourselves and LCH and we came up with new themes with a cheeky nod to well known brands.

After just 3 weeks there has been an overall uptake of over 53% with Trusts aiming for a 75% uptake, the final evaluation is scheduled for Spring 2018.

Huzzah! We are so proud that User Busy, our Adolescent neglect campaign created for Cheshire East Council and the Local Safeguarding Board, has been shortlisted for a Campaign of the Year Award. The Local Government Awards are the largest and most prestigious in the sector, recognising excellence and best practice.

The campaign’s approach was based on insight gained from; desk research, working in partnership with child protection professionals and feedback gained from two workshops with Eaton Bank Academy College students.

Since its launch in March 2017 (4 months) User Busy’s:

  • Webpage has had over 2,000 hits
  • 387 practitioner have attended training workshops
  • The campaign toolkit has been downloaded 124 times

The Campaign & PR Toolkit can be found here

You can read about the campaign here

 

Nick Golding, LGC Editor said:

“The awards seek to identify and recognise local government’s greatest innovators, whose achievements are often under reported.”

Thank you again to all our partners who helped bring this important campaign to fruition.

Great news for our friends in the Communications Team at Liverpool Community Health NHS Trust (LCH). Last night at the UK Public Sector Communications Awards 2017 they scooped the Community Relations Campaign of the Year’ award for their Community Equipment Amnesty Campaign – conceived and designed by our very own Senior Designer and Print Manager, Kev McCann.

The campaign was up against some stiff competition in the form of Barnet Council, Buckingham County Council, NHS Blood and Transplant, Northampton General Hospital NHS Trust, South Yorkshire Police and West Yorkshire Police.

The campaign featured a ‘line-up’ approach , featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!

The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.

After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.

For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust

Congratulations to James, Rachel and Anna at LCH Communications Team!

We had fabulous news, from our lovely clients at Liverpool Community Health NHS Trust (LCH). Their communications team have been shortlisted for 4 awards, at the Public Sector Communications Awards this September.

Why are we so happy? Well, our Community Equipment Amnesty campaign, is one of the campaigns being shortlisted for 2 of the awards.

Community Equipment Amnesty

The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.

Kev decided upon an ‘line-up’ approach, featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!

After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.

Community equipment amnesty on BBC's The One Show

The campaign has been shortlisted for the ‘Community Relations Campaign of the Year 2017’ and the ‘Local Community Initiative of the Year 2017’ at the Public Sector Communications Awards

Good Luck to LCH for all the awards you are nominated for!

For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust

nhs

Featured on The BBC’s One Show was another winning campaign from Splinter’s resident NHS expert Kevin McCann. NHS account manager Kev’s ‘Line up’ design encourages people to return their borrowed medical equipment: wheelchairs, crutches, zimmer frames etc. to the NHS and save money.

Besides printed and digital media the ‘Line up’ design has featured in local media including The One show and been seen locally on the side of vans that are collecting people’s medical equipment. The Amnesty campaign  has proven to be incredibly effective for clients Liverpool Community Health as they have had a 40% increase in people returning borrowed equipment in the last couple of months, helping save the NHS a whopping £1.9 million in 6 months.

 

 

…in Congleton, Behaviour and Welfare Lead; Liz Griffen, and her students for inviting Lesley Seal, Senior Communications Officer from Cheshire East Council and myself to discuss our adolescent neglect campaign.

The Council and school are both creating awareness campaigns to educate people about child and adolescent neglect. Splinter is proud to have won the commission and be involved with this important project. There is little discussed or understood about exactly what child neglect is and what as a society we should do about it. So I was grateful to speak to Liz, a safeguarding and welfare specialist and her group of students, who gave up their lunchtimes to discuss the subject and give me their valuable insight on visuals, messaging and communication channels.

Screen Shot 2017-01-30 at 16.08.43I was made to feel very welcome and am impressed by the students’ design savvy, creative input and clear understanding of a complex and subjective issue. Having already provided such crucial insight, we have kindly been invited for a return match to tell us what they think of our creative…fingers crossed!

I look forward to my return visit at the end of the month.

…And look out for the campaign in March.

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