Category Archive: Thoughts

We feel lucky to have been chosen to work with Tatton Park to create their 100 years, WWI events’ marketing. Planning began in April 2018 when we received the brief and culminates in this Sunday 11th November’s Armistice event, when the country stops to remember and thank the people who gave their lives in defence of world peace.

It has been important that the concept, whilst appealing primarily to families and older visitors, engages Tatton’s extremely broad visitor groups. When we researched WWI the Red Poppies and fallen soldiers’ themes resonated with our audiences as international symbols of the World Wars. Using a striking black, red and white palette the bold graphics relate the powerful poignancy of war, death and remembrance and creates a high visibility impact when applied across the park’s outdoor media.

Once the concept was signed off we went about producing Tatton’s events marketing that has purveyed the park from April to November including the park’s outdoor events and visitor literature: banners, flyers, digital, social media, posters, THANK YOU vinyl boards for visitors to write their messages of commemorative thanks on, a 34 page teachers’ curricular resource for Key stage 2 pupils covering: History, English, Art & Design, Geography, Maths, Science, Design and Technology & PSHEE subject activities and finally the armistice day marketing, including Sunday’s ‘When the Light Goes Out’ service programme.

It has been our pleasure to work on such an important event with Tatton Park.

…in Congleton, Behaviour and Welfare Lead; Liz Griffen, and her students for inviting Lesley Seal, Senior Communications Officer from Cheshire East Council and myself to discuss our adolescent neglect campaign.

The Council and school are both creating awareness campaigns to educate people about child and adolescent neglect. Splinter is proud to have won the commission and be involved with this important project. There is little discussed or understood about exactly what child neglect is and what as a society we should do about it. So I was grateful to speak to Liz, a safeguarding and welfare specialist and her group of students, who gave up their lunchtimes to discuss the subject and give me their valuable insight on visuals, messaging and communication channels.

Screen Shot 2017-01-30 at 16.08.43I was made to feel very welcome and am impressed by the students’ design savvy, creative input and clear understanding of a complex and subjective issue. Having already provided such crucial insight, we have kindly been invited for a return match to tell us what they think of our creative…fingers crossed!

I look forward to my return visit at the end of the month.

…And look out for the campaign in March.


We often get asked what goes into making a series of animations like Seymour Science. I thought that perhaps we could go through a long explanation, OR, we could just show you a snapshot of some of the visual assets we created along the way. You’ll see that there’s sketches, amendments, re-works, character sheets, environments… Hopefully it will provide you a fun insight into what we do! Oh, and if you like what you see, please VOTE FOR US in the Lovie Awards People Choice. We could do with the support!


Thanks Geraldine!

0 27 Mar 15

We have been working with Geraldine from Mindflow for the last 2 years, designing: brand, printed materials, illustration, website and animations.

The team at Mindflow work with people in the practice of mindfulness, a well-researched method that teaches people to: experience and appreciate the moment, in order to appreciate who they are.

Geraldine is a regular visitor to the studio as she regularly pops in to pick up her training materials. She popped in last with: thanks to the team, 2 Fruit loafs and a pack of well known spreadable butter…yom, thanks Geraldine, you are currently our favourite client!…

Geraldine’s Fruit Loaf

225g self-raising flour
75g margarine
75g sugar
110g sultanas
1 egg
250ml milk

Pre-heat the oven to gas mark 3, 325F, (170c).
Sift the flour into a bowl. Add the margarine and very gently rub the margarine into until the mixture resembles fine breadcrumbs, spoon in the sugar and the sultanas.
Beat egg into the milk and gradually add to the mixture until the mixture has a ‘soft dropping’ consistency. (You may not need to use all the milk).
Spoon mixture into a lined loaf tin
Bake in the oven for approximately 45 minutes or until the loaf feels springy in the centre and a skewer inserted in the middle comes out clean.

That’s it!


On Tuesday 22nd October 2013 I was proud to attend the PR Week Awards together with the Comms team at Liverpool Community Health NHS Trust (LCH). We had been shortlisted for the ‘Best Internal Communications’ award for our Flu Campaign and were competing against British Airways, Avanade UK, Nokia and Philips.


Hot on the heels of one big BBC games project, we have another one to tell you about! This time it was for BBC Schools and was a series of games based around 21 different famous people – ranging from the very well known such as Shakespeare, Dickens and Henry VIII right the way through to lesser-known unsung heroes of the past such as Mary Anning, and Mary Seacole! This is the project that has kept us locked away for the past 6 months, so I thought now was a good time to give you all the run-down as the games have just launched on the BBC Famous People site – accessed via the thumbnails on each famous person’s page.


About 6 months ago the Bitesize games we built for the BBC went live. We’re often asked what exactly goes into building a suite of games like those, so we thought we’d put together a bit of a blog post to creak open the door on our creative process… a bit like when Willy Wonka let people into the chocolate factory.



For one day only, the Splinter meeting room has become a cosy little recording studio, with Chris from The Hatch cramming in all his fancy gear. He didn’t seem too happy being the other side of the camera though, as you can tell from the pic we took!

Class photo 2011

0 09 Sep 11


The newest member of the Splinter team, Claire, has been busy recently illustrating all the Splinter team, so we thought we’d show you all the final result! Now you just need to try and guess who’s who – no clues from us!

We’re looking forward to more illustrated fun from Claire in upcoming projects!

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