Category Archive: Branding
We feel lucky to have been chosen to work with Tatton Park to create their 100 years, WWI events’ marketing. Planning began in April 2018 when we received the brief and culminates in this Sunday 11th November’s Armistice event, when the country stops to remember and thank the people who gave their lives in defence of world peace.
It has been important that the concept, whilst appealing primarily to families and older visitors, engages Tatton’s extremely broad visitor groups. When we researched WWI the Red Poppies and fallen soldiers’ themes resonated with our audiences as international symbols of the World Wars. Using a striking black, red and white palette the bold graphics relate the powerful poignancy of war, death and remembrance and creates a high visibility impact when applied across the park’s outdoor media.
Once the concept was signed off we went about producing Tatton’s events marketing that has purveyed the park from April to November including the park’s outdoor events and visitor literature: banners, flyers, digital, social media, posters, THANK YOU vinyl boards for visitors to write their messages of commemorative thanks on, a 34 page teachers’ curricular resource for Key stage 2 pupils covering: History, English, Art & Design, Geography, Maths, Science, Design and Technology & PSHEE subject activities and finally the armistice day marketing, including Sunday’s ‘When the Light Goes Out’ service programme.
It has been our pleasure to work on such an important event with Tatton Park.
Sarah and I had a fab morning working with supported interns and job coaches to brand a scheme that supports young people with learning difficulties into work.
‘Nationally only 6% of young people with learning difficulties are in paid employment. Liverpool City Council are using a proven supported internship model that will result in over 60% of young people with learning difficulties accessing paid employment.’
Liverpool City Council has teamed up with Myerscough College, Sandfield Park Special School and Bankview High School, matching students with employers: The Marriot Hotel, Hilton Hotel and Glendale Liverpool – a grounds maintenance company. Students work a 4-day week and spend the final day in lessons to learn employability skills.
The Council asked Splinter to run the workshop as we specialise in working with children and young people and work as closely as possible with target audiences and clients when developing their brands. We all had a fun, creative and inspiring morning and returned to the studio with a ridiculous amount of fantastic ideas to develop.
Martin Wilby from Children and Young People’s Services said:
‘It was great to bring Splinter in to work directly with the young people. It is very important to us that the young people are helped to co-produce a brand that they identify with and have ownership of. The project is all about the young people unlocking their hidden talents. A lot of which were displayed in the designs and ideas that came from the session’.
We’re now waiting to receive the interns’ feedback on our interpretation of their designs…exciting!
To read more about the scheme please read the Liverpool Express article.
Commissioned by Merseytravel www.climatlantic.co.uk is a fun and easy to use website for Primary and Secondary schoolchildren, teachers, parents and guardians. The website and games promote carbon reduction activity and environmental awareness, such as turning off lights, using public transport or planting a tree.
Climatlantic is a partnership of European countries: Ireland, UK, Portugal, Spain and France, located along the Atlantic coastline and working together to reduce their collective carbon footprints. Visitors to the website’s homepage are invited to make a pledge and help save the planet. After pledging you/schools are automatically sent advice to help fulfill that pledge.
The multi-lingual website has been designed with help from Holy Spirit School in Merseyside and Connah’s Quay High school in Flintshire. The children choose the colourful funky style of the website, the cool animal characters, including their names and also helped develop the game concepts. Climatlantic’s eco-guides are called Ollie the orangutan, Ula the parrot and Roofus the polar bear and appear throughout the site and games. Thanks to the fabulous illustrator Tracy who helped bring the children’s ideas to life.
We have just got the hard copies of the latest Annual Review and Accounts that we have designed for Edge Hill. They look great, are printed to high environmental standards and have been really well received by the client.
In addition to the Annual Review we have helped Edge Hill update their visual identity, and are currently completing the Undergraduate Prospectus which should be available in a couple of weeks.
Clwydian Range, upland frontier of North Wales, is an unmistakable chain of purple heatherclad summits topped by Britain’s most dramatically situated hillforts and linked by Offa’s Dyke Path National Trail. Famous for its stunning views, this is one of the least discovered yet most welcoming and easiest to explore of the UK’s finest landscapes.
Splinter, in partnership with Hi-Clarity Communications, have just delivered a comprehensive branding development for the Clwydian Range Area of Outstanding Natural Beauty. Consultation sessions were held with stakeholders, staff and local businesses to ensure that local ownership of the process was shared throughout.
In particular the following outputs have been delivered:
– Brand Review
– Communications Strategy
– Brand Guidelines
– Sense of Place Toolkit
In addition to the above brand documents Splinter has also produced a range of supporting materials and media such as:
– Tourism leaflets
– Local transport maps and timetables
– Website featuring bespoke mapping tools
– Display materials
Splinter were commissioned to work with the staff of the Denbighshire County Council to create a new website for the Clwydian Range AONB (Area of Outstanding Natural Beauty). The website was launched in June 2010.
The website has features such as a gallery, panoramic and video viewer, walking route guide and an interactive map for places of interest. The walking guide uses Google maps to display the numerous walks throughout the range and allows the user to select a walk and see the route displayed on the map; it also gives each walk a difficulty rating to help users. The places of interest are marked on a map and show pictures and details of the various hill forts and country parks dotting the range.
After a second successful design Splinter was commissioned to produce the Choice brochure for Edge Hill for the third year running. The 2011 version shows a progression from the previous 2 as while it focuses on the students it also showcases the excellent working environments and the new buildings throughout the Edge Hill campus.
Having successfully produced the 2008 annual report Splinter was commissioned to design the 2009 version of the Edge Hill University annual review. Again, the report is environmentally friendly, making use of a drip varnish and vegetable inks throughout.
The Local Work Guarantee is a new scheme offering a different type of opportunity for out of work people in Hull wanting to find long-term employment and employers looking to address skills shortages. Splinter developed an identity for the scheme focussing on the positive outcomes for participants, businesses and the scheme’s partner organisations.
We have produced a wide range of media for the launch including logo & branding development, website, marketing pack, merchandise, launch event materials and advertising solutions. In order to ensure the campaign is believed by stakeholders, and has local relevance, we commissioned new photography of the actual individuals taking part in the scheme, and utilised them throughout.