Category Archive: Print
We had fabulous news, from our lovely clients at Liverpool Community Health NHS Trust (LCH). Their communications team have been shortlisted for 4 awards, at the Public Sector Communications Awards this September.
Why are we so happy? Well, our Community Equipment Amnesty campaign, is one of the campaigns being shortlisted for 2 of the awards.
The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.
Kev decided upon an ‘line-up’ approach, featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!
After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.
The campaign has been shortlisted for the ‘Community Relations Campaign of the Year 2017’ and the ‘Local Community Initiative of the Year 2017’ at the Public Sector Communications Awards
Good Luck to LCH for all the awards you are nominated for!
For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust
Featured on The BBC’s One Show was another winning campaign from Splinter’s resident NHS expert Kevin McCann. NHS account manager Kev’s ‘Line up’ design encourages people to return their borrowed medical equipment: wheelchairs, crutches, zimmer frames etc. to the NHS and save money.
Besides printed and digital media the ‘Line up’ design has featured in local media including The One show and been seen locally on the side of vans that are collecting people’s medical equipment. The Amnesty campaign has proven to be incredibly effective for clients Liverpool Community Health as they have had a 40% increase in people returning borrowed equipment in the last couple of months, helping save the NHS a whopping £1.9 million in 6 months.
Splinter have been working on the Liverpool Community Health (LCH) PS staff magazine for over 3 years now.
The magazine contains numerous articles for LCH NHS staff to read on all that is happening within LCH and it’s related projects. The bi-monthly publication is both printed and produced as a Pageturn document.
We were approached by Liverpool Community Health (LCH) to concept and design their 2011 AGM conference materials based on the brief, William Shakespeare’s ‘The Seven Ages of Man’.
LCH’s Head of Communications, Engagement and Marketing, James Brown, asked the simple question of ‘If Shakespeare was alive today, what would he be writing on?’
Armed with this brief, Print Production Manager Kev McCann went about the task of creating 15 ‘app’ icons which showed LCH’s take on Shakespeare’s ‘The Seven Ages of Man’ plus other icons which encompass their core visions and values. The inside pages were designed around a social network theme and hey presto the Annual Report and Accounts 2011 was created!
Invitations, summary documents, feedback cards and slide presentations were also produced for the event which Kev was proud to attend, and if you want to know what happened, check out his blog.
The Heather and Hillforts Landscape Partnership aims to conserve and maintain the heritage of the hillforts and heather moorland of the Clwydian Range and Llantysilio Mountains.
They approached Splinter in 2010 to design and produce their project report. The 120 page bi-lingual document was launched in December 2010 at Llangollen Library. It has been distributed to libraries, TICs, community groups and project partners across the region.
Denbighshire County Council commissioned Splinter and Mair Education to produce interpretation and marketing materials for the Rhuddlan Nature Reserve.
Core to the project aims was the desire for local children to be involved in the process, ensuring that the local community have ownership of the reserve to discourage vandalism and encourage use to ensure that they value the reserve for generations to come. The sessions were very successful, with the children fully engaged throughout.
Their input has genuinely determined the direction of the project in the following ways:
– Identifying the best physical locations for signage and interpretation boards.
– Choosing the format of interpretation boards.
– Determining the preferred content of interpretation boards.
– Providing artwork which will be reflected in the final designs of signage, interpretation boards and marketing materials.
The final outputs of the project were 6 different interpretation panels and a visitor leaflet.
We were happy to add a new tourism publication to our collection by winning the contract to produce the 2011 version of the Rhyl and Prestatyn funtime brochure for Denbighshire County Council Tourism department.
Rhyl and Prestatyn are undergoing large-scale regeneration programs in an attempt to encourage people to return to these seaside resorts and relive those childhood memories. So it was important that we balanced magical childhood nostalgia with the area’s new products in our design, copy and by using accent photography to tell a story and evoke a sense of place.
We selected a blend of rich images representing the magnificent landscape and people interacting with it. Our copywriter, photographer and designer visited Rhyl and Prestatyn and we selected and took a range of images that represented not only the different areas of Rhyl and Prestatyn, and the activities that they offer, but the diversity of the target audience as well.
We have just got the hard copies of the latest Annual Review and Accounts that we have designed for Edge Hill. They look great, are printed to high environmental standards and have been really well received by the client.
In addition to the Annual Review we have helped Edge Hill update their visual identity, and are currently completing the Undergraduate Prospectus which should be available in a couple of weeks.
Clwydian Range, upland frontier of North Wales, is an unmistakable chain of purple heatherclad summits topped by Britain’s most dramatically situated hillforts and linked by Offa’s Dyke Path National Trail. Famous for its stunning views, this is one of the least discovered yet most welcoming and easiest to explore of the UK’s finest landscapes.
Splinter, in partnership with Hi-Clarity Communications, have just delivered a comprehensive branding development for the Clwydian Range Area of Outstanding Natural Beauty. Consultation sessions were held with stakeholders, staff and local businesses to ensure that local ownership of the process was shared throughout.
In particular the following outputs have been delivered:
– Brand Review
– Communications Strategy
– Brand Guidelines
– Sense of Place Toolkit
In addition to the above brand documents Splinter has also produced a range of supporting materials and media such as:
– Tourism leaflets
– Local transport maps and timetables
– Website featuring bespoke mapping tools
– Display materials