Category Archive: Social Marketing

We had fabulous news, from our lovely clients at Liverpool Community Health NHS Trust (LCH). Their communications team have been shortlisted for 4 awards, at the Public Sector Communications Awards this September.

Why are we so happy? Well, our Community Equipment Amnesty campaign, is one of the campaigns being shortlisted for 2 of the awards.

Community Equipment Amnesty

The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.

Kev decided upon an ‘line-up’ approach, featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!

After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.

Community equipment amnesty on BBC's The One Show

The campaign has been shortlisted for the ‘Community Relations Campaign of the Year 2017’ and the ‘Local Community Initiative of the Year 2017’ at the Public Sector Communications Awards

Good Luck to LCH for all the awards you are nominated for!

For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust


Featured on The BBC’s One Show was another winning campaign from Splinter’s resident NHS expert Kevin McCann. NHS account manager Kev’s ‘Line up’ design encourages people to return their borrowed medical equipment: wheelchairs, crutches, zimmer frames etc. to the NHS and save money.

Besides printed and digital media the ‘Line up’ design has featured in local media including The One show and been seen locally on the side of vans that are collecting people’s medical equipment. The Amnesty campaign  has proven to be incredibly effective for clients Liverpool Community Health as they have had a 40% increase in people returning borrowed equipment in the last couple of months, helping save the NHS a whopping £1.9 million in 6 months.



…in Congleton, Behaviour and Welfare Lead; Liz Griffen, and her students for inviting Lesley Seal, Senior Communications Officer from Cheshire East Council and myself to discuss our adolescent neglect campaign.

The Council and school are both creating awareness campaigns to educate people about child and adolescent neglect. Splinter is proud to have won the commission and be involved with this important project. There is little discussed or understood about exactly what child neglect is and what as a society we should do about it. So I was grateful to speak to Liz, a safeguarding and welfare specialist and her group of students, who gave up their lunchtimes to discuss the subject and give me their valuable insight on visuals, messaging and communication channels.

Screen Shot 2017-01-30 at 16.08.43I was made to feel very welcome and am impressed by the students’ design savvy, creative input and clear understanding of a complex and subjective issue. Having already provided such crucial insight, we have kindly been invited for a return match to tell us what they think of our creative…fingers crossed!

I look forward to my return visit at the end of the month.

…And look out for the campaign in March.

Mersey Care NHS Trust provides specialist mental health and learning disability and substance misuse services for the people of Liverpool, Sefton and Kirkby. They commissioned Splinter to design and produce 5 video / motion graphic sequences to be displayed in waiting rooms throughout the region.

The sequences dealt with subjects such as the illustrating the Patient Journey, Jargon Busting and Data Security. They combine motion graphics, practitioner / service user interviews and raw video footage.




We have been working closely with Liverpool Primary Care Trust with their ‘Liverpool’s Challenge’ campaign for over a year now, producing information packs, newsletters, e-newsletters, signage and advertising on their behalf. Liverpool’s Challenge gives people the chance to get active, eat healthier, and help the city lose one million pounds of weight.



Pssst! 2009

0 17 Nov 09

For the 2009 Pssst! campaign we produced an approach focusing on the dangers females face when drunk. This approach equates the lack of control women have over their situation when drunk, to that of the helplessness of a dummy. This approach is being communicated by the use of a real, physical dummy, which finds herself in a range of compromising situations.



MRSP Xmas campaign

0 06 Nov 09

Splinter worked with Merseyside Road Safety Partnership to produce the 2008 christmas ‘don’t drink and drive’ campaign to grab the attention of drivers and pedestrians alike. The campaign didn’t leave any room for debate, being a hard hitting campaign designed to complement the National campaign and change peoples’ behaviour.

We also completed a range of additional road safety campaigns for MRSP and Merseyside Police in 2008 / 2009 including:
– Spot the difference (Seat belts)
– Child Killer (Seat belts)
– Road. Phone. Death. (Mobile phones)
– Motorcycle awareness






0 06 Nov 09

Splinter completed an 18 month strategic health campaign called ‘Pitstop’ for Knowsley Primary Care Trust. We were awarded the contract after winning a competitive tender, and have developed a humorous but hard-hitting campaign that communicates to the target audience through a motoring metaphor, which the audience could understand and can relate to.

The campaign won National Communicating Health Awards 2005: Improving Health (Highly Commended).




Energise Knowsley

0 06 Nov 09

Knowsley Primary Care Trust needed a campaign to communicate their Obesity Strategy to both key stakeholders and the public in general. Splinter were commissioned to produce the campaign identity, related photography and the design of brochures, leaflets and exhibition materials. A highly visual approach was taken, basing the campaign around photography. Amusing portraits of local people were taken with them holding healthy foodstuffs and engaging in healthy activities.




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