Category Archive: Social Marketing

We feel lucky to have been chosen to work with Tatton Park to create their 100 years, WWI events’ marketing. Planning began in April 2018 when we received the brief and culminates in this Sunday 11th November’s Armistice event, when the country stops to remember and thank the people who gave their lives in defence of world peace.

It has been important that the concept, whilst appealing primarily to families and older visitors, engages Tatton’s extremely broad visitor groups. When we researched WWI the Red Poppies and fallen soldiers’ themes resonated with our audiences as international symbols of the World Wars. Using a striking black, red and white palette the bold graphics relate the powerful poignancy of war, death and remembrance and creates a high visibility impact when applied across the park’s outdoor media.

Once the concept was signed off we went about producing Tatton’s events marketing that has purveyed the park from April to November including the park’s outdoor events and visitor literature: banners, flyers, digital, social media, posters, THANK YOU vinyl boards for visitors to write their messages of commemorative thanks on, a 34 page teachers’ curricular resource for Key stage 2 pupils covering: History, English, Art & Design, Geography, Maths, Science, Design and Technology & PSHEE subject activities and finally the armistice day marketing, including Sunday’s ‘When the Light Goes Out’ service programme.

It has been our pleasure to work on such an important event with Tatton Park.

This year we were asked to refresh an existing flu campaign for Merseyside’s local NHS Trusts by our friends at Liverpool Community Health NHS Trust (LCH).

We designed a toolkit so NHS Trusts can easily pick and choose from assets including: posters, postcards, stickers and desktops, amongst other items. The Trusts then contact us with specific requirements so bespoke campaigns can be designed and rolled out consistently across the region.

This year’s campaign has been enhanced by new slogans provided by ourselves and LCH and we came up with new themes with a cheeky nod to well known brands.

After just 3 weeks there has been an overall uptake of over 53% with Trusts aiming for a 75% uptake, the final evaluation is scheduled for Spring 2018.

Huzzah! We are so proud that User Busy, our Adolescent neglect campaign created for Cheshire East Council and the Local Safeguarding Board, has been shortlisted for a Campaign of the Year Award. The Local Government Awards are the largest and most prestigious in the sector, recognising excellence and best practice.

The campaign’s approach was based on insight gained from; desk research, working in partnership with child protection professionals and feedback gained from two workshops with Eaton Bank Academy College students.

Since its launch in March 2017 (4 months) User Busy’s:

  • Webpage has had over 2,000 hits
  • 387 practitioner have attended training workshops
  • The campaign toolkit has been downloaded 124 times

The Campaign & PR Toolkit can be found here

You can read about the campaign here

 

Nick Golding, LGC Editor said:

“The awards seek to identify and recognise local government’s greatest innovators, whose achievements are often under reported.”

Thank you again to all our partners who helped bring this important campaign to fruition.

Great news for our friends in the Communications Team at Liverpool Community Health NHS Trust (LCH). Last night at the UK Public Sector Communications Awards 2017 they scooped the Community Relations Campaign of the Year’ award for their Community Equipment Amnesty Campaign – conceived and designed by our very own Senior Designer and Print Manager, Kev McCann.

The campaign was up against some stiff competition in the form of Barnet Council, Buckingham County Council, NHS Blood and Transplant, Northampton General Hospital NHS Trust, South Yorkshire Police and West Yorkshire Police.

The campaign featured a ‘line-up’ approach , featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!

The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.

After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.

For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust

Congratulations to James, Rachel and Anna at LCH Communications Team!

We had fabulous news, from our lovely clients at Liverpool Community Health NHS Trust (LCH). Their communications team have been shortlisted for 4 awards, at the Public Sector Communications Awards this September.

Why are we so happy? Well, our Community Equipment Amnesty campaign, is one of the campaigns being shortlisted for 2 of the awards.

Community Equipment Amnesty

The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.

Kev decided upon an ‘line-up’ approach, featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!

After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.

Community equipment amnesty on BBC's The One Show

The campaign has been shortlisted for the ‘Community Relations Campaign of the Year 2017’ and the ‘Local Community Initiative of the Year 2017’ at the Public Sector Communications Awards

Good Luck to LCH for all the awards you are nominated for!

For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust

nhs

Featured on The BBC’s One Show was another winning campaign from Splinter’s resident NHS expert Kevin McCann. NHS account manager Kev’s ‘Line up’ design encourages people to return their borrowed medical equipment: wheelchairs, crutches, zimmer frames etc. to the NHS and save money.

Besides printed and digital media the ‘Line up’ design has featured in local media including The One show and been seen locally on the side of vans that are collecting people’s medical equipment. The Amnesty campaign  has proven to be incredibly effective for clients Liverpool Community Health as they have had a 40% increase in people returning borrowed equipment in the last couple of months, helping save the NHS a whopping £1.9 million in 6 months.

 

 

…in Congleton, Behaviour and Welfare Lead; Liz Griffen, and her students for inviting Lesley Seal, Senior Communications Officer from Cheshire East Council and myself to discuss our adolescent neglect campaign.

The Council and school are both creating awareness campaigns to educate people about child and adolescent neglect. Splinter is proud to have won the commission and be involved with this important project. There is little discussed or understood about exactly what child neglect is and what as a society we should do about it. So I was grateful to speak to Liz, a safeguarding and welfare specialist and her group of students, who gave up their lunchtimes to discuss the subject and give me their valuable insight on visuals, messaging and communication channels.

Screen Shot 2017-01-30 at 16.08.43I was made to feel very welcome and am impressed by the students’ design savvy, creative input and clear understanding of a complex and subjective issue. Having already provided such crucial insight, we have kindly been invited for a return match to tell us what they think of our creative…fingers crossed!

I look forward to my return visit at the end of the month.

…And look out for the campaign in March.

Mersey Care NHS Trust provides specialist mental health and learning disability and substance misuse services for the people of Liverpool, Sefton and Kirkby. They commissioned Splinter to design and produce 5 video / motion graphic sequences to be displayed in waiting rooms throughout the region.

The sequences dealt with subjects such as the illustrating the Patient Journey, Jargon Busting and Data Security. They combine motion graphics, practitioner / service user interviews and raw video footage.

MerseyCare4

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We have been working closely with Liverpool Primary Care Trust with their ‘Liverpool’s Challenge’ campaign for over a year now, producing information packs, newsletters, e-newsletters, signage and advertising on their behalf. Liverpool’s Challenge gives people the chance to get active, eat healthier, and help the city lose one million pounds of weight.

LPCT_pack

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