Category Archive: Heritage, Art & Tourism
We feel lucky to have been chosen to work with Tatton Park to create their 100 years, WWI events’ marketing. Planning began in April 2018 when we received the brief and culminates in this Sunday 11th November’s Armistice event, when the country stops to remember and thank the people who gave their lives in defence of world peace.
It has been important that the concept, whilst appealing primarily to families and older visitors, engages Tatton’s extremely broad visitor groups. When we researched WWI the Red Poppies and fallen soldiers’ themes resonated with our audiences as international symbols of the World Wars. Using a striking black, red and white palette the bold graphics relate the powerful poignancy of war, death and remembrance and creates a high visibility impact when applied across the park’s outdoor media.
Once the concept was signed off we went about producing Tatton’s events marketing that has purveyed the park from April to November including the park’s outdoor events and visitor literature: banners, flyers, digital, social media, posters, THANK YOU vinyl boards for visitors to write their messages of commemorative thanks on, a 34 page teachers’ curricular resource for Key stage 2 pupils covering: History, English, Art & Design, Geography, Maths, Science, Design and Technology & PSHEE subject activities and finally the armistice day marketing, including Sunday’s ‘When the Light Goes Out’ service programme.
It has been our pleasure to work on such an important event with Tatton Park.
Splinter recently launched 2 Welsh second language apps to promote and encourage learners to engage with the Welsh language. The games are designed for teachers and pupils of Primary and Secondary schools.
As a preferred supplier of digital design services to The Welsh Government’s, Welsh in Education Resources Branch, we were pleased to have been invited and won the competitive pitch.
Crucial insight was gained regarding design and gameplay by holding fun workshops with the teachers and pupils from: Ysgol Maelgwn, Llandudno Junction, Woodlands Community Primary School, Cwmbrân and Trowbridge Primary School, Cardiff, Ysgol John Bright, Llandudno, Cardinal Newman, Pontypridd and Eastern High, Cardiff. A massive THANK YOU to all.
The games imaginatively illustrated whimsical characters are based on Welsh legends: Guto Nyth Brân, a legendary 18th century athlete from the Pontypridd area and Dreigiau Dinas Emrys about Gwrtheyrn, the 5th century king of the Celtic Britons and the antics of two dragons underground at Dinas Emrys.
Our thanks also go to: The Welsh Government’s Welsh in Education Resources Branch, content author Elin Alaw, Welsh language specialists Janine Venables and Jo Knell, voice over actor Llŷr Ifans.
To download the apps please go to the micro site.
Kevin was recently asked to work on some musical infographics for the lovely BOP Consulting.
Liverpool has historically had a huge link to music, from the world famous Royal Liverpool Philharmonic Orchestra (which is one of the world’s oldest concert societies) to grassroots gigging in small venues, recording studios and spaces. With a famous dance music scene and underground techno movement, global acts performing at the Echo Arena and several high profile live music festivals in LIMF, Creamfields and Fusion attracting big name acts and thousands of visitors, the list is endless.
Within the strategy, BOP needed 4 infographics creating to illustrate:
- Turnover of Liverpool’s core music economy
- Economic contribution of the Royal Liverpool Philharmonic (2016/17)
- Liverpool’s music economy at a glance
- Employment in Liverpool’s core music sector
Kevin used muted colours and musical references such as leads to link sections, amps and instruments on a background with a subtle abstract nod to a graphic equalizer. This created interesting and clear infographics that perfectly illustrated the information.
For more information, have a look at the Culture Liverpool website :)
Splinter were commissioned by LARC Liverpool Arts Regeneration Consortium to create www.cityofradicals for The 2011: Liverpool, City of Radicals programme. Individuals, communities and organisations have been invited to join an open and free-form programme of exhibitions, readings, discussions, publications, debates, events, interactive online exchange and community-based activities designed to examine what – and who – is radical at the start of the 21st Century.
The year both commemorates the major events of 1911 that contributed to the City’s reputation for radicalism, including the opening of the Royal Liver Building, the Bluecoat’s groundbreaking Post-Impressionist exhibition and the Liverpool Transport Strike, and celebrate the radical, anarchic, ‘bolshy’ individuals who made their distinctively ‘scouse’ mark at that time and who have done so in the years between.
Denbighshire County Council commissioned Splinter and Mair Education to produce interpretation and marketing materials for the Rhuddlan Nature Reserve.
Core to the project aims was the desire for local children to be involved in the process, ensuring that the local community have ownership of the reserve to discourage vandalism and encourage use to ensure that they value the reserve for generations to come. The sessions were very successful, with the children fully engaged throughout.
Their input has genuinely determined the direction of the project in the following ways:
– Identifying the best physical locations for signage and interpretation boards.
– Choosing the format of interpretation boards.
– Determining the preferred content of interpretation boards.
– Providing artwork which will be reflected in the final designs of signage, interpretation boards and marketing materials.
The final outputs of the project were 6 different interpretation panels and a visitor leaflet.
To complement the Clwydian Range site we completed at the end of 2010, we have just completed the new website for Denbighshire Countryside Service. Whether you are into walking, cycling or just want to get away and experience beautiful countryside, maybe Denbighshire is for you.
We were happy to add a new tourism publication to our collection by winning the contract to produce the 2011 version of the Rhyl and Prestatyn funtime brochure for Denbighshire County Council Tourism department.
Rhyl and Prestatyn are undergoing large-scale regeneration programs in an attempt to encourage people to return to these seaside resorts and relive those childhood memories. So it was important that we balanced magical childhood nostalgia with the area’s new products in our design, copy and by using accent photography to tell a story and evoke a sense of place.
We selected a blend of rich images representing the magnificent landscape and people interacting with it. Our copywriter, photographer and designer visited Rhyl and Prestatyn and we selected and took a range of images that represented not only the different areas of Rhyl and Prestatyn, and the activities that they offer, but the diversity of the target audience as well.
We have developed a new website for the country’s oldest arts centre, the Bluecoat. The launch co-incided with the streaming of its popular Bed-In project, which draws on John Lennon’s actions for peace.
For those who don’t know… the Bluecoat is a restored historic building in the centre of Liverpool and its community mixes artists of all types and encourages connections between audiences, participants and artists. It uses its spaces to display talent from all creative disciplines, including visual art, music, literature, dance, and live art.
The site we have produced is clean and practical, allowing viewers to personalise the way content is displayed when they first arrive. It features a wide range of media and functionality including an in-depth events listing, online ticket booking, blogs and forums, panoramic views of the galleries and historic buildings, showcases for the creative community and of course the Bed-In stream.
Clwydian Range, upland frontier of North Wales, is an unmistakable chain of purple heatherclad summits topped by Britain’s most dramatically situated hillforts and linked by Offa’s Dyke Path National Trail. Famous for its stunning views, this is one of the least discovered yet most welcoming and easiest to explore of the UK’s finest landscapes.
Splinter, in partnership with Hi-Clarity Communications, have just delivered a comprehensive branding development for the Clwydian Range Area of Outstanding Natural Beauty. Consultation sessions were held with stakeholders, staff and local businesses to ensure that local ownership of the process was shared throughout.
In particular the following outputs have been delivered:
– Brand Review
– Communications Strategy
– Brand Guidelines
– Sense of Place Toolkit
In addition to the above brand documents Splinter has also produced a range of supporting materials and media such as:
– Tourism leaflets
– Local transport maps and timetables
– Website featuring bespoke mapping tools
– Display materials