Category Archive: Public Sector
We feel lucky to have been chosen to work with Tatton Park to create their 100 years, WWI events’ marketing. Planning began in April 2018 when we received the brief and culminates in this Sunday 11th November’s Armistice event, when the country stops to remember and thank the people who gave their lives in defence of world peace.
It has been important that the concept, whilst appealing primarily to families and older visitors, engages Tatton’s extremely broad visitor groups. When we researched WWI the Red Poppies and fallen soldiers’ themes resonated with our audiences as international symbols of the World Wars. Using a striking black, red and white palette the bold graphics relate the powerful poignancy of war, death and remembrance and creates a high visibility impact when applied across the park’s outdoor media.
Once the concept was signed off we went about producing Tatton’s events marketing that has purveyed the park from April to November including the park’s outdoor events and visitor literature: banners, flyers, digital, social media, posters, THANK YOU vinyl boards for visitors to write their messages of commemorative thanks on, a 34 page teachers’ curricular resource for Key stage 2 pupils covering: History, English, Art & Design, Geography, Maths, Science, Design and Technology & PSHEE subject activities and finally the armistice day marketing, including Sunday’s ‘When the Light Goes Out’ service programme.
It has been our pleasure to work on such an important event with Tatton Park.
Sarah and I had a fab morning working with supported interns and job coaches to brand a scheme that supports young people with learning difficulties into work.
‘Nationally only 6% of young people with learning difficulties are in paid employment. Liverpool City Council are using a proven supported internship model that will result in over 60% of young people with learning difficulties accessing paid employment.’
Liverpool City Council has teamed up with Myerscough College, Sandfield Park Special School and Bankview High School, matching students with employers: The Marriot Hotel, Hilton Hotel and Glendale Liverpool – a grounds maintenance company. Students work a 4-day week and spend the final day in lessons to learn employability skills.
The Council asked Splinter to run the workshop as we specialise in working with children and young people and work as closely as possible with target audiences and clients when developing their brands. We all had a fun, creative and inspiring morning and returned to the studio with a ridiculous amount of fantastic ideas to develop.
Martin Wilby from Children and Young People’s Services said:
‘It was great to bring Splinter in to work directly with the young people. It is very important to us that the young people are helped to co-produce a brand that they identify with and have ownership of. The project is all about the young people unlocking their hidden talents. A lot of which were displayed in the designs and ideas that came from the session’.
We’re now waiting to receive the interns’ feedback on our interpretation of their designs…exciting!
To read more about the scheme please read the Liverpool Express article.
This year we were asked to refresh an existing flu campaign for Merseyside’s local NHS Trusts by our friends at Liverpool Community Health NHS Trust (LCH).
We designed a toolkit so NHS Trusts can easily pick and choose from assets including: posters, postcards, stickers and desktops, amongst other items. The Trusts then contact us with specific requirements so bespoke campaigns can be designed and rolled out consistently across the region.
This year’s campaign has been enhanced by new slogans provided by ourselves and LCH and we came up with new themes with a cheeky nod to well known brands.
After just 3 weeks there has been an overall uptake of over 53% with Trusts aiming for a 75% uptake, the final evaluation is scheduled for Spring 2018.
Huzzah! We are so proud that User Busy, our Adolescent neglect campaign created for Cheshire East Council and the Local Safeguarding Board, has been shortlisted for a Campaign of the Year Award. The Local Government Awards are the largest and most prestigious in the sector, recognising excellence and best practice.
The campaign’s approach was based on insight gained from; desk research, working in partnership with child protection professionals and feedback gained from two workshops with Eaton Bank Academy College students.
Since its launch in March 2017 (4 months) User Busy’s:
- Webpage has had over 2,000 hits
- 387 practitioner have attended training workshops
- The campaign toolkit has been downloaded 124 times
The Campaign & PR Toolkit can be found here
You can read about the campaign here
Nick Golding, LGC Editor said:
“The awards seek to identify and recognise local government’s greatest innovators, whose achievements are often under reported.”
Thank you again to all our partners who helped bring this important campaign to fruition.
Great news for our friends in the Communications Team at Liverpool Community Health NHS Trust (LCH). Last night at the UK Public Sector Communications Awards 2017 they scooped the Community Relations Campaign of the Year’ award for their Community Equipment Amnesty Campaign – conceived and designed by our very own Senior Designer and Print Manager, Kev McCann.
The campaign was up against some stiff competition in the form of Barnet Council, Buckingham County Council, NHS Blood and Transplant, Northampton General Hospital NHS Trust, South Yorkshire Police and West Yorkshire Police.
The campaign featured a ‘line-up’ approach , featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!
The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.
After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.
For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust
Congratulations to James, Rachel and Anna at LCH Communications Team!
…in Congleton, Behaviour and Welfare Lead; Liz Griffen, and her students for inviting Lesley Seal, Senior Communications Officer from Cheshire East Council and myself to discuss our adolescent neglect campaign.
The Council and school are both creating awareness campaigns to educate people about child and adolescent neglect. Splinter is proud to have won the commission and be involved with this important project. There is little discussed or understood about exactly what child neglect is and what as a society we should do about it. So I was grateful to speak to Liz, a safeguarding and welfare specialist and her group of students, who gave up their lunchtimes to discuss the subject and give me their valuable insight on visuals, messaging and communication channels.
I was made to feel very welcome and am impressed by the students’ design savvy, creative input and clear understanding of a complex and subjective issue. Having already provided such crucial insight, we have kindly been invited for a return match to tell us what they think of our creative…fingers crossed!
I look forward to my return visit at the end of the month.
…And look out for the campaign in March.
Splinter and Liverpool company Twin Vision have been busy working with schools to create Liverpool’s ‘Local Offer’ app. The ‘Local Offer’ is a new law, which states that every local authority must talk with children and young people, with special educational needs or disabilities and their families to find out what sort of support and services they need.
Tobacco Free Futures (formerly Smokefree North West) is a nationwide collaborative partnership, supported by NW Primary Care Trusts. We developed a new website to communicate their nationwide status and new brand. The site, managed by a WordPress CMS, has a wide range of features including an Events Calendar, Products Shop, a secure practitioners’ resource area, Updateable News and Twitter integration.
Commissioned by Merseytravel www.climatlantic.co.uk is a fun and easy to use website for Primary and Secondary schoolchildren, teachers, parents and guardians. The website and games promote carbon reduction activity and environmental awareness, such as turning off lights, using public transport or planting a tree.
Climatlantic is a partnership of European countries: Ireland, UK, Portugal, Spain and France, located along the Atlantic coastline and working together to reduce their collective carbon footprints. Visitors to the website’s homepage are invited to make a pledge and help save the planet. After pledging you/schools are automatically sent advice to help fulfill that pledge.
The multi-lingual website has been designed with help from Holy Spirit School in Merseyside and Connah’s Quay High school in Flintshire. The children choose the colourful funky style of the website, the cool animal characters, including their names and also helped develop the game concepts. Climatlantic’s eco-guides are called Ollie the orangutan, Ula the parrot and Roofus the polar bear and appear throughout the site and games. Thanks to the fabulous illustrator Tracy who helped bring the children’s ideas to life.