Category Archive: Public Sector

This year we were asked to refresh an existing flu campaign for Merseyside’s local NHS Trusts by our friends at Liverpool Community Health NHS Trust (LCH).

We designed a toolkit so NHS Trusts can easily pick and choose from assets including: posters, postcards, stickers and desktops, amongst other items. The Trusts then contact us with specific requirements so bespoke campaigns can be designed and rolled out consistently across the region.

This year’s campaign has been enhanced by new slogans provided by ourselves and LCH and we came up with new themes with a cheeky nod to well known brands.

After just 3 weeks there has been an overall uptake of over 53% with Trusts aiming for a 75% uptake, the final evaluation is scheduled for Spring 2018.

Huzzah! We are so proud that User Busy, our Adolescent neglect campaign created for Cheshire East Council and the Local Safeguarding Board, has been shortlisted for a Campaign of the Year Award. The Local Government Awards are the largest and most prestigious in the sector, recognising excellence and best practice.

The campaign’s approach was based on insight gained from; desk research, working in partnership with child protection professionals and feedback gained from two workshops with Eaton Bank Academy College students.

Since its launch in March 2017 (4 months) User Busy’s:

  • Webpage has had over 2,000 hits
  • 387 practitioner have attended training workshops
  • The campaign toolkit has been downloaded 124 times

The Campaign & PR Toolkit can be found here

You can read about the campaign here


Nick Golding, LGC Editor said:

“The awards seek to identify and recognise local government’s greatest innovators, whose achievements are often under reported.”

Thank you again to all our partners who helped bring this important campaign to fruition.

Great news for our friends in the Communications Team at Liverpool Community Health NHS Trust (LCH). Last night at the UK Public Sector Communications Awards 2017 they scooped the Community Relations Campaign of the Year’ award for their Community Equipment Amnesty Campaign – conceived and designed by our very own Senior Designer and Print Manager, Kev McCann.

The campaign was up against some stiff competition in the form of Barnet Council, Buckingham County Council, NHS Blood and Transplant, Northampton General Hospital NHS Trust, South Yorkshire Police and West Yorkshire Police.

The campaign featured a ‘line-up’ approach , featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!

The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.

After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.

For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust

Congratulations to James, Rachel and Anna at LCH Communications Team!

…in Congleton, Behaviour and Welfare Lead; Liz Griffen, and her students for inviting Lesley Seal, Senior Communications Officer from Cheshire East Council and myself to discuss our adolescent neglect campaign.

The Council and school are both creating awareness campaigns to educate people about child and adolescent neglect. Splinter is proud to have won the commission and be involved with this important project. There is little discussed or understood about exactly what child neglect is and what as a society we should do about it. So I was grateful to speak to Liz, a safeguarding and welfare specialist and her group of students, who gave up their lunchtimes to discuss the subject and give me their valuable insight on visuals, messaging and communication channels.

Screen Shot 2017-01-30 at 16.08.43I was made to feel very welcome and am impressed by the students’ design savvy, creative input and clear understanding of a complex and subjective issue. Having already provided such crucial insight, we have kindly been invited for a return match to tell us what they think of our creative…fingers crossed!

I look forward to my return visit at the end of the month.

…And look out for the campaign in March.


Splinter and Liverpool company Twin Vision have been busy working with schools to create Liverpool’s ‘Local Offer’ app. The ‘Local Offer’ is a new law, which states that every local authority must talk with children and young people, with special educational needs or disabilities and their families to find out what sort of support and services they need.


Tobacco Free Futures (formerly Smokefree North West) is a nationwide collaborative partnership, supported by NW Primary Care Trusts. We developed a new website to communicate their nationwide status and new brand. The site, managed by a WordPress  CMS, has a wide range of features including an Events Calendar, Products Shop, a secure practitioners’ resource area, Updateable News and Twitter integration.


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Commissioned by Merseytravel is a fun and easy to use website for Primary and Secondary schoolchildren, teachers, parents and guardians. The website and games promote carbon reduction activity and environmental awareness, such as turning off lights, using public transport or planting a tree.

Climatlantic is a partnership of European countries: Ireland, UK, Portugal, Spain and France, located along the Atlantic coastline and working together to reduce their collective carbon footprints. Visitors to the website’s homepage are invited to make a pledge and help save the planet. After pledging you/schools are automatically sent advice to help fulfill that pledge.

The multi-lingual website has been designed with help from Holy Spirit School in Merseyside and Connah’s Quay High school in Flintshire. The children choose the colourful funky style of the website, the cool animal characters, including their names and also helped develop the game concepts. Climatlantic’s eco-guides are called Ollie the orangutan, Ula the parrot and Roofus the polar bear and appear throughout the site and games. Thanks to the fabulous illustrator Tracy who helped bring the children’s ideas to life.

To complement the Clwydian Range site we completed at the end of 2010, we have just completed the new website for Denbighshire Countryside Service. Whether you are into walking, cycling or just want to get away and experience beautiful countryside, maybe Denbighshire is for you.


Clwydian Range, upland frontier of North Wales, is an unmistakable chain of purple heatherclad summits topped by Britain’s most dramatically situated hillforts and linked by Offa’s Dyke Path National Trail. Famous for its stunning views, this is one of the least discovered yet most welcoming and easiest to explore of the UK’s finest landscapes.

Splinter, in partnership with Hi-Clarity Communications, have just delivered a comprehensive branding development for the Clwydian Range Area of Outstanding Natural Beauty. Consultation sessions were held with stakeholders, staff and local businesses to ensure that local ownership of the process was shared throughout.

In particular the following outputs have been delivered:
– Brand Review
– Communications Strategy
– Brand Guidelines
Sense of Place Toolkit

Brand guidelines

Brand guidelines

Brand guidelines

In addition to the above brand documents Splinter has also produced a range of supporting materials and media such as:
– Tourism leaflets
– Local transport maps and timetables
– Photography
Website featuring bespoke mapping tools
– Display materials




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