In-flu-ence campaign0 17 Nov 17
This year we were asked to refresh an existing flu campaign for Merseyside’s local NHS Trusts by our friends at Liverpool Community Health NHS Trust (LCH).
We designed a toolkit so NHS Trusts can easily pick and choose from assets including: posters, postcards, stickers and desktops, amongst other items. The Trusts then contact us with specific requirements so bespoke campaigns can be designed and rolled out consistently across the region.
This year’s campaign has been enhanced by new slogans provided by ourselves and LCH and we came up with new themes with a cheeky nod to well known brands.
After just 3 weeks there has been an overall uptake of over 53% with Trusts aiming for a 75% uptake, the final evaluation is scheduled for Spring 2018.