Winner! Our community equipment campaign for LCH scoops fantastic award0 07 Sep 17
Great news for our friends in the Communications Team at Liverpool Community Health NHS Trust (LCH). Last night at the UK Public Sector Communications Awards 2017 they scooped the Community Relations Campaign of the Year’ award for their Community Equipment Amnesty Campaign – conceived and designed by our very own Senior Designer and Print Manager, Kev McCann.
The campaign was up against some stiff competition in the form of Barnet Council, Buckingham County Council, NHS Blood and Transplant, Northampton General Hospital NHS Trust, South Yorkshire Police and West Yorkshire Police.
The campaign featured a ‘line-up’ approach , featuring various items of community equipment to get people into thinking about whether they have any of the ‘usual suspects’ lurking around their home and giving clear information on how to return them. The campaign was used over printed formats, web graphics and LCH’s entire fleet of vans!
The Community Equipment Amnesty is an ongoing campaign aimed at prompting people in Liverpool to return their borrowed NHS equipment, including things like wheelchairs, walking sticks and crutches. When these items are not returned, it costs the local NHS over £500,000 annually.
After being rolled out in March 2017, the campaign featured on BBC1’s, The One Show, who had a whole segment on returning equipment and the huge costs to the NHS. It seems to have made a positive impact though, as to date it’s saved the local NHS £1.9 million and seen a 40% increase (so far) in people returning borrowed items.
For more information on the Community Equipment amnesty please visit Liverpool Community Health NHS Trust
Congratulations to James, Rachel and Anna at LCH Communications Team!