This was an exciting project to work on with the Brecon Beacons National Parks Authority. The brief was to design and create a campaign of bilingual leaflets/posters and banners aimed at 16-18 and 18-26 year old students in places like Cardiff and Swansea, around a competition to win an iPhone 6 between January and March 2016.
The Brecon Beacons message had two main focuses. The first to centre around adventure to tie in with the Wales 2016 “Year of Adventure”, and the second to promote the ease of sustainable travel to the Brecon Beacons National Park. It also needed to link visually to Instagram, the social media platform for the competition. Visitors could post their image and their proof of travel using the hashtag #destinationbreconbeacons for a chance to win.
We used images (with permission) from Instagram taken by visitors to the national park to promote the competition, explain the rules, but also show off the Brecon Beacons at its most beautiful, and giving an example of what the competition entailed. These sat within the existing brand and created a vibrant, fun project.
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