Denbighshire County Council (DCC) Brand Client: Denbighshire County Council

Splinter pitched and was asked to rebrand the DCC logo. The cost and public perception of changing the logo was prohibitive. However, the logo was dated, so the brief required us to modernise and adapt the current logo to create a bilingual brand that conveys the image of a forward thinking organisation.

We talked to DCC staff and audited their current brand to make sure that a consistent style could be adopted throughout the council. We worked to rationalise the use of logos currently in circulation promoting more uniformity in the use of the main logo on items such as literature, vehicles and uniforms.

The application of the identity needed to be careful, consistent and rigorous. This is not to eliminate individualism but to define a framework in which we can work creatively. The publications and other applications contain common elements of the brand making them instantly recognisable as belonging to Denbighshire.


Project team

  • SarahSenior Designer, brand guardian
  • AdamSenior Designer
  • ChrisSenior Designer
  • RachaelContract Manager

The Welsh language elements are in blue and the English language in green, the Welsh logotype sits above the English on the logo, the Welsh text sits on the left of the layout adhering to Welsh Government Language and design best practice.

We created brand guides to ensure consistent usage throughout the organisation and its stakeholder/partner organisations. Templates include: adverts, clothing, newsletter, poster, presentations, reports, signage, stationery etc.

The brand is now thoroughly adopted by DCC and we are happy to have recently been awarded a supplier contract on their 2018 Design framework.

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